stakeholder-critique

How to have a stakeholder of the company that builds the product — CEO, product leadership, engineering, marketing, PR, legal and privacy, sales, customer success, finance, the sponsor — read an internal document (update, brief, results report, spec) in character and react as they would in the meeting. Stakeholder vs. persona, the three basics to get into character, reading only what is on the page, and the per-stakeholder format. Use when preparing a meeting with stakeholders, rehearsing how leadership or legal will read an update, anticipating stakeholder questions, or reviewing an internal document from a decision-maker's perspective.