opportunity-framing

How to frame a product opportunity — a problem for a segment, backed by signals, with no solution chosen yet — and keep it apart from solutions. Opportunity vs. solution vs. outcome, signals vs. proof, the value and viability beliefs of an opportunity, the research agenda, and the Opportunity Solution Tree as a file layout. Use when framing an opportunity, deciding whether something is a problem or a solution, working with an opportunity solution tree, or when an idea arrives as a solution and you need the problem underneath it.